On April 13th and 14th iHeartMedia participated in Rowdyhacks, a 24-hour competitive programming event in which teams worked together to “hack” together a tool or app. The event was open to undergraduate and graduate students and welcomed all skill levels. The hackathon is led by the Association for Computing Machinery (ACM) at UTSA. iHeartMedia Tech was super excited to be a tech sponsor!!
The broadcast radio industry has not changed much over the last 30 years or so: it is generally powered behind the scenes by humans who do lots of repetitive work to produce a continuous analog broadcast stations. This approach assumes everything that we broadcast today was predetermined yesterday (or maybe the day before that?) in a very linear fashion and without real-time influence from the environment or consideration of the uniqueness of each listener.