Business Analysis is the practice of enabling change in an organizational context, by defining needs and recommending solutions that deliver value to stakeholders.
On April 13th and 14th iHeartMedia participated in Rowdyhacks, a 24-hour competitive programming event in which teams worked together to “hack” together a tool or app.
User Experience is the study of the interaction between the company and the customer or employee. It could be a website, software, mobile application, brand colors, banners, or even a greeting at the door.
A growing set of disparate systems is bound to develop organically within any large company. These are needed to support sales, marketing, finance and operations. Each of these systems will inevitably have their own supporting databases, workflow systems, business logic and operational models. It is imperative that the users of these systems have access to explore and view data that is cumulative from previously separate databases. This is essential as companies look to improve efficiency and target new markets.
The broadcast radio industry has not changed much over the last 30 years or so: it is generally powered behind the scenes by humans who do lots of repetitive work to produce a continuous analog broadcast stations. This approach assumes everything that we broadcast today was predetermined yesterday (or maybe the day before that?) in a very linear fashion and without real-time influence from the environment or consideration of the uniqueness of each listener. Like any other industry where this is the case, we should expect this to change drastically over the next few years as the influences of social media, mobile, analytics and real-time cloud-based automation take hold. iHeartMedia is taking this opportunity for change head-on by rebuilding our core delivery platforms and revamping the processes they support.
Few will forget where they were, or what they were doing, 17 years ago today. As I was driving to work this morning I reflected on that morning and the years that have passed since.