iHeartMedia Tech Blog

Analytic Platform
Joey | October 24, 2018

A growing set of disparate systems is bound to develop organically within any large company. These are needed to support sales, marketing, finance and operations. Each of these systems will inevitably have their own supporting databases, workflow systems, business logic and operational models. It is imperative that the users of these systems have access to explore and view data that is cumulative from previously separate databases. This is essential as companies look to improve efficiency and target new markets.