iHeartMedia Tech Blog

The Digital Future of Radio
Editor | October 23, 2018

The broadcast radio industry has not changed much over the last 30 years or so: it is generally powered behind the scenes by humans who do lots of repetitive work to produce a continuous analog broadcast stations. This approach assumes everything that we broadcast today was predetermined yesterday (or maybe the day before that?) in a very linear fashion and without real-time influence from the environment or consideration of the uniqueness of each listener. Like any other industry where this is the case, we should expect this to change drastically over the next few years as the influences of social media, mobile, analytics and real-time cloud-based automation take hold. iHeartMedia is taking this opportunity for change head-on by rebuilding our core delivery platforms and revamping the processes they support.