iHeartMedia Tech Blog

The Digital Future of Radio
Editor | October 23, 2018

The broadcast radio industry has not changed much over the last 30 years or so: it is generally powered behind the scenes by humans who do lots of repetitive work to produce a continuous analog broadcast stations. This approach assumes everything that we broadcast today was predetermined yesterday (or maybe the day before that?) in a very linear fashion and without real-time influence from the environment or consideration of the uniqueness of each listener.